Correcting for CBC model bias: a hybrid scanner data – conjoint model
نویسندگان
چکیده
منابع مشابه
Correcting for CBC Model Bias: A Hybrid Scanner Data - Conjoint Model
Choice-Based Conjoint (CBC) models are often used for pricing decisions, especially when scanner data models cannot be applied. Up to date, it is unclear how Choice-Based Conjoint (CBC) models perform in terms of forecasting real-world shop data. In this contribution, we measure the performance of a Latent Class CBC model not by means of an experimental holdout sample but via aggregate scanner ...
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ژورنال
عنوان ژورنال: The International Review of Retail, Distribution and Consumer Research
سال: 2001
ISSN: 0959-3969,1466-4402
DOI: 10.1080/713770600